Facebook opposition introduced a visually richer, mobile device-oriented "newsfeed" on weekday,within the most important changes up to now for the social network's most recognizable feature.The changes to the newsfeed, whose look and feel has remained mostly unchanged since its origination, embody a division into many sections, with separate areas for images and music.
The overhaul, that standardizes the feed across mobile devices and desktop computers, is meant to stay users active and interacting yet as charm to advertisers, as Facebook battles Google opposition for web market share.CEO Mark Zuckerberg had singled out the feature as in want of a makeover as recently as Jan, once the corporateintroduced "graph search" to deal with inadequacies in permitting users to trawl for info across the world's largest social network. Facebook's newsfeed, associate degree changing stream of photos, videos and comments uploaded from friends,is that the initial page most users see upon work in. it's one in all 3 "pillars" of the service, beside search and user profiles.
The last major update to the feature was in September 2011. Since then, the corporate has incorporated ads directly into the feed and has shifted its focus to making "mobile-first experiences," as a result of additional folkscurrently access the social network from smartphones and desktops than from desktop computers.The addition of advertising, however, prompted complaints from users World Health Organization most popular associate degree clean stream of in person relevant comments, underscoring the problem inequalisation advertiser-friendly formats - like larger pictures - with keeping its one billion-plus members engaged.
Facebook shares were up a pair of 1 p.c at $28.04 on weekday afternoon on the National Association of Securities Dealers Automated Quotations.
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